21世纪国际商务英语写作 理论与实践 第2版

封面 1
书名 2
版权 3
前言 4
目录 8
PART ONE A RHETORIC FOR BUSINESS WRITERS 9
Chapter 1 The Basic Principles of Good Business Writing 9
Chapter 2 Diction and Effective Sentences 17
Chapter 3 The Paragraph and the Whole Composition 38
Chapter 4 Style and Tone 58
PART TWO INTERNATIONAL BUSINESS WRITING 77
Chapter 5 Memos and E-mail Messages 77
Chapter 6 Format and Layout of Business Letters 92
Chapter 7 Resumes and Job Application Letters 104
Chapter 8 Enquiries and Replies 119
Chapter 9 Quotations,Sales Letters,Firm Offers and Counter Offers 131
Chapter 10 Orders and Order Acknowledgements 142
Chapter 11 Payments 155
Chapter 12 Shipment and Packing 172
Chapter 13 Insurance 185
Chapter 14 Complaints and Claims 200
Chapter 15 Agencies 217
Chapter 16 International Commercial Contracts（Ⅰ） 230
Chapter 17 International Commercial Contracts（Ⅱ） 243
Appendix A Business Telex Abbreviations 260
Appendix B Business Abbreviations 267
Appendix C Keys to the Exercises 272
Bibliography 293
封底 295 1 (p1): PART ONE A RHETORIC FOR BUSINESS WRITERS
1 (p1-1): Chapter 1 The Basic Principles of Good Business Writing
9 (p1-2): Chapter 2 Diction and Effective Sentences
30 (p1-3): Chapter 3 The Paragraph and the Whole Composition
50 (p1-4): Chapter 4 Style and Tone
69 (p2): PART TWO INTERNATIONAL BUSINESS WRITING
69 (p2-1): Chapter 5 Memos and E-mail Messages
84 (p2-2): Chapter 6 Format and Layout of Business Letters
96 (p2-3): Chapter 7 Resumes and Job Application Letters
111 (p2-4): Chapter 8 Enquiries and Replies
123 (p2-5): Chapter 9 Quotations,Sales Letters,Firm Offers and Counter Offers
134 (p2-6): Chapter 10 Orders and Order Acknowledgements
147 (p2-7): Chapter 11 Payments
164 (p2-8): Chapter 12 Shipment and Packing
177 (p2-9): Chapter 13 Insurance
192 (p2-10): Chapter 14 Complaints and Claims
209 (p2-11): Chapter 15 Agencies
222 (p2-12): Chapter 16 International Commercial Contracts（Ⅰ）
235 (p2-13): Chapter 17 International Commercial Contracts（Ⅱ）
252 (p3): Appendix A Business…