Marketing Management: A Relationship Approach

Main
Business & Economics - Sales & Marketing
Marketing Management: A Relationship...

Marketing Management: A Relationship Approach

Name: Marketing Management: A Relationship Approach
ISBN: 9780273706830

Svend Hollensen

0 / 0

0 comments

Насколько вам понравилась эта книга?

Какого качества скаченный файл?

Скачайте книгу, чтобы оценить ее качество

Какого качества скаченные файлы?

Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in today's business environment. Now in its second edition, this bestselling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing from an extensive range of international examples, Hollensen demonstrates how companies such as Ryanair, Harley Davidson, Red Bull and Lindt make use of relationship marketing theory in order to gain competitive advantage.

Категории:

Business & Economics - Sales & Marketing

Год:

2010

Издание:

Издательство:

Financial Times Management

Язык:

english

Страницы:

697

ISBN 10: